Saturday, February 12, 2011

What is Social Network Analysis?

What is Social Network Analysis?
Social network analysis is based on an assumption of the importance of relationships among interacting units. The social network perspective encompasses theories, models, and applications that are expressed in terms of relational concepts or processes. Along with growing interest and increased use of network analysis has come a consensus about the central principles underlying the network perspective. In addition to the use of relational concepts, we note the following as being important:
  • Actors and their actions are viewed as interdependent rather than independent, autonomous units
  • Relational ties (linkages) between actors are channels for transfer or "flow" of resources (either material or nonmaterial)
  • Network models focusing on individuals view the network structural environment as providing opportunities for or constraints on individual action
  • Network models conceptualize structure (social, economic, political, and so forth) as lasting patterns of relations among actors
The unit of analysis in network analysis is not the individual, but an entity consisting of a collection of individuals and the linkages among them. Network methods focus on dyads (two actors and their ties), triads (three actors and their ties), or larger systems (subgroups of individuals, or entire networks.
Wasserman, S. and K. Faust, 1994, Social Network Analysis. Cambridge: Cambridge University Press
from -http://lrs.ed.uiuc.edu/tse-portal/analysis/social-network-analysis/#what is SNA

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